Difference Between Men and Women Shopping Behaviors

Are you thinking about the person who shops more either women or men? What are the habits of men’s shopping? What do women purchase? Find out more about it through SageSeller.

A study conducted by the Wharton School of Business states it is true that “men buy, women shop”. In reality, even though both males and females exhibit certain spending and shopping behaviors that are similar, there is some distinct difference between males and females in perceptions of shopping, stereotypes, and motives.

In the world of e-commerce, this distinction between female and male customers’ behavior is more clearly revealed. Research studies show that shopping has a more emotional symbolic, psychological, and psychological function for women than for males.

The men, for their part, tend to be more rational and make decisions faster, and are able to take advantage of risks associated with the latest technological applications.

In general, it is evident that the typical online shopper is mostly male between the ages of 25 and 49 and the average interest rate for men who buy online is 84.3 percent, in comparison to 77 percent of women.

For a retailer on the internet, the following statistics and trends are crucial to comprehend the male shopping habits of women and men and to adjust their product listings in specific product categories.

Based on the gender-based buying choices you will be able to adjust your online strategy and campaign goals.

Why Do You Need to Know Men vs Women’s Shopping Behaviors?

For a seller on the internet especially on Amazon in a market where fierce competition exists It is crucial to search for innovative strategies to draw in new customers and increase the size of their business.

Analyzing your men vs women shopping data may help target a definite market niche. You could also build your store keeping gender in mind.

In the customer experience, The goal of the retailer is to entice a customer and make them stay at the shop longer and influence their purchasing choices, and convert them into repeat customers.

In this sense the introduction of an approach that is more segmented that is based on knowing what and how people shop can increase the amount of traffic that converts into sales.

General Shopping Habits: Male vs Female Shopping Profiles

Research studies show that female and male shopping patterns differ significantly in terms of goals, strategies, and the length of the customer journey.

General Profile

  • Both genders typically do most of their shopping on their laptops.
  • Men are more likely to utilize their phones to make purchases, (45% vs. 34 percent);
  • Women are significantly more likely to purchase items when they are offered for sale. (74% vs. 54%);
  • Male shoppers are more likely to quit shopping once they have found the first usable product.
  • Female shoppers are more likely to plot their shopping plans and then make purchases based on their future needs.

Men Profile

  • Are they looking for a shopping experience that is easy and simple;
  • The focus is on the objective to purchase
  • Inquiring about the end result but not completely enthralled by the process,
  • Stop shopping once they have found the first viable product
  • Make sure to buy in the event of a need that is immediate;
  • More likely to invest money on their own;
  • Try to think rationally in making purchases;
  • Aren’t as keen on discounts offers, deals, or other out-of-season sales
  • Do your research before making a purchase;
  • You need detailed product descriptions, features comparisons to similar products, and also customer reviews.

Women Profile

  • The online shopping experience needs to be social and complete;
  • Shop based upon future needs;
  • Be sure to keep up with trends and fashions and then make your purchasing choice with these in mind.
  • The shopping process is enjoyable in general and prefers to spend more time online.
  • More discerning in their choices and are more likely to purchase an item that meets their needs;
  • Give gifts to others as well;
  • Buy impulse items;
  • More responsive to coupons, marketing emails, and sales
  • More open to others’ opinions;
  • Chat features for online users Discussion forums, quality images, and customer feedback.

Young lady shopping

In What Things There’s No Difference Between Men and Women Shopping?

While there are many variations in women’s and men’s purchasing habits There are a few items that are equally essential for both genders.

Equally important is the role of males as well as females.

  • Shipping costs are as important (to 60percent of males and females);
  • Best bargain matters almost equal (to 74% of males and 77 percent of women);
  • Shopping at sales is more important for women (74 percent, compared to 57% of males).

Do Women Shop More Than Men?

The average woman purchases approximately 7.1 times a year while men spend only 5.4 times, they also spend more on the Internet than men: they spend an extra 10 euros for each purchase than females.

Men conduct more product searches on the Internet than women, with 70% of them compared to 30 percent. However, women’s searches are significantly longer.

Why Do Women Like Shopping?

It’s well-known that in contrast to shoppers who are women, males begin to view the shopping experience as a bore within a short period of time. The research shows that the men became bored with shopping within 26 minutes, whereas women didn’t show signs of fatigue within two hours.

What is the reason for this distinction and why do women love shopping? One answer is offered in”the “hunter-gatherer” theory bringing us back to hundreds of thousand years ago back when our ancestors were living in caves.

The theory states that males would go out hunting prey while females collected food (fruits vegetables, fruits, and berries) from the woods. For male hunters, they had to be quick and decisive in making an informed decision within a short time frame to capture the prey.

Female gatherers, however, were not restricted by time. Their work required a lot of perseverance and was to be completed with care.

The reason is that, as the theory says, males “catch” their purchase and go home, whereas women shop around or look through alternatives and then wander the aisles in search of the most suitable product that suits their preferences.


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